Amway
Company
Razorfish
Year
2015
Role
Lead Designer
Challenge & Approach
Making nutrition science engaging and accessible through interactive storytelling.
Nutrition and health are influenced by complex biological, cultural, and environmental factors. The challenge was to make nutritional science, global health data, supplementation, and phytonutrients understandable and engaging for a broad audience.
We designed an immersive interactive experience that combined data visualization, storytelling, and hands-on exploration to help visitors understand personal nutrition, global health disparities, and the impact of food choices on long-term wellbeing.
My Role
Lead designer driving end-to-end delivery
Led the end-to-end experience design, from concept development and interaction design to content strategy and stakeholder collaboration.
An interactive kiosk featuring large-scale animations and touch-based experiences that transform complex information into engaging, self-guided learning.
Result
Scaled operational intelligence
Unified fragmented marketplace signals into a scalable intelligence platform that improved visibility, accelerated investigations, and enabled faster, more informed operational decisions.