Domino’s app
Company
Crispin
Year
2013
Role
Lead Designer
Challenge & Approach
Track the Crave.
Ordering pizza is a time-sensitive experience where customers want speed, confidence, and visibility. Traditional ordering flows provided limited feedback after purchase, leaving customers uncertain about order status and increasing support inquiries.
We redesigned the domino's app that combines seamless customization, streamlined checkout, and real-time order tracking. The Pizza Tracker provides transparency throughout fulfillment, keeping customers informed from order confirmation to delivery while transforming waiting time into an engaging, branded experience.
My Role
Co-led the end to end digital experience
Co-led the end-to-end design of Domino's app, shaping the customer journey from discovery and purchase to real-time delivery tracking in close collaboration with a fellow designer and cross-functional partners.
Tailor the experience to individual customer preferences.
Transform pizza building into an interactive and engaging experience.
Provide transparency throughout the fulfillment process.
Result
Customer delight and transparency
Increased transparency throughout the ordering journey by providing real-time order status updates, reducing uncertainty and improving customer confidence from checkout to delivery.