Panorama

Company

Uber

Year

2019

Role

Lead Designer

Challenge & Approach

From reactive diagnosis to proactive market intelligence

Uber's marketplace health signals were fragmented across multiple tools, dashboards, and business verticals, making it difficult for operations and engineering teams to identify issues, assess their impact, and uncover root causes efficiently.

We designed a centralized diagnostics platform that brought marketplace signals into a single system, enabling teams to monitor marketplace health, investigate anomalies across multiple dimensions, and quickly trace issues to their source. The platform improved visibility, accelerated root-cause analysis, and established a scalable foundation for marketplace observability across Uber.

Principles

Principles

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

My Role

Transforming data into diagnostic insight

Led the end-to-end design and transformation of marketplace diagnostics, evolving a fragmented set of workflows into a centralized platform. Aligned cross-functional stakeholders around a shared framework for marketplace monitoring and diagnosis.

How things work

How things work

A canonical resource to monitor the markets, identify issues, and diagnose root causes quickly and effectively.

Surface what went wrong, uncover root causes, and track patterns over time to reveal recurring opportunities for improvement.

Result

Scaled operational intelligence

Unified fragmented marketplace signals into a scalable intelligence platform that improved visibility, accelerated investigations, and enabled faster, more informed operational decisions.