Panorama


Company
Uber
Year
2019
Role
Lead Designer
Challenge & Approach
From reactive diagnosis to proactive market intelligence
Uber's marketplace health signals were fragmented across multiple tools, dashboards, and business verticals, making it difficult for operations and engineering teams to identify issues, assess their impact, and uncover root causes efficiently.
We designed a centralized diagnostics platform that brought marketplace signals into a single system, enabling teams to monitor marketplace health, investigate anomalies across multiple dimensions, and quickly trace issues to their source. The platform improved visibility, accelerated root-cause analysis, and established a scalable foundation for marketplace observability across Uber.
Principles
Principles
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
My Role
Transforming data into diagnostic insight
Led the end-to-end design and transformation of marketplace diagnostics, evolving a fragmented set of workflows into a centralized platform. Aligned cross-functional stakeholders around a shared framework for marketplace monitoring and diagnosis.
How things work
How things work
A canonical resource to monitor the markets, identify issues, and diagnose root causes quickly and effectively.
Surface what went wrong, uncover root causes, and track patterns over time to reveal recurring opportunities for improvement.




















Result
Scaled operational intelligence
Unified fragmented marketplace signals into a scalable intelligence platform that improved visibility, accelerated investigations, and enabled faster, more informed operational decisions.