Panorama


Company
Uber
Year
2019
Role
Lead Designer
Challenge & Approach
From reactive diagnosis to proactive market intelligence
Marketplace health signals were scattered across disconnected tools and verticals, making it difficult to identify issues, understand market-wide impact, and perform effective root-cause analysis.
We developed a centralized diagnostics platform that unified marketplace signals, enabled multidimensional exploration, and provided a scalable framework for monitoring, investigation, and root-cause discovery.
Principles
Principles
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[001]
Holistic
Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[002]
Standardization
Adapt a standard framework for reasoning about marketplace health.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[003]
Flexible
dimensionality
Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
[004]
Benchmark &
alerts
Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.
My Role
Transforming data into diagnostic insight
Led the end-to-end design and transformation of marketplace diagnostics, evolving a fragmented set of workflows into a centralized platform. Aligned cross-functional stakeholders around a shared framework for marketplace monitoring and diagnosis.
How things work
How things work
A canonical resource to monitor the markets, identify issues, and diagnose root causes quickly and effectively.
Surface what went wrong, uncover root causes, and track patterns over time to reveal recurring opportunities for improvement.




















Result
Scaled operational intelligence
Unified fragmented marketplace signals into a scalable intelligence platform that improved visibility, accelerated investigations, and enabled faster, more informed operational decisions.