Panorama

Company

Uber

Year

2019

Role

Lead Designer

Challenge & Approach

From reactive diagnosis to proactive market intelligence

Marketplace health signals were scattered across disconnected tools and verticals, making it difficult to identify issues, understand market-wide impact, and perform effective root-cause analysis.

We developed a centralized diagnostics platform that unified marketplace signals, enabled multidimensional exploration, and provided a scalable framework for monitoring, investigation, and root-cause discovery.

Principles

Principles

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[001]

Holistic

Provide a broad overview of our marketplaces, highlighting key performance indicators across all areas of the business.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[002]

Standardization

Adapt a standard framework for reasoning about marketplace health.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[003]

Flexible

dimensionality

Support segmentations across key marketplace dimensions and provide flexible ways to visualize data.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

[004]

Benchmark &

alerts

Leverage historical data to set the benchmark and forecast. Surface alerts when performance is below pre-defined threshold.

My Role

Transforming data into diagnostic insight

Led the end-to-end design and transformation of marketplace diagnostics, evolving a fragmented set of workflows into a centralized platform. Aligned cross-functional stakeholders around a shared framework for marketplace monitoring and diagnosis.

How things work

How things work

A canonical resource to monitor the markets, identify issues, and diagnose root causes quickly and effectively.

Surface what went wrong, uncover root causes, and track patterns over time to reveal recurring opportunities for improvement.

Result

Scaled operational intelligence

Unified fragmented marketplace signals into a scalable intelligence platform that improved visibility, accelerated investigations, and enabled faster, more informed operational decisions.