Coca-Cola jumbotron
Company
Crispin
Year
2014
Role
Lead Designer
Challenge & Approach
Create a real-time fan engagement experience
Coca-Cola Zero needed a way to transform game-day audiences from viewers into participants while reinforcing the brand's bold, energetic identity in a highly competitive sports environment.
Designed an interactive stadium activation that invited fans to predict game outcomes and submit live commentary via SMS. Real-time voting, fan-generated messages, dynamic visualizations, and live leaderboard updates transformed the jumbotron into a participatory experience.
My Role
Leading the interactive experience
Led the experience design and visual direction for the activation, defining the interaction flow, motion behavior and large-format visual language. Collaborated with content strategists, technologists, and production partners to translate fan participation into an engaging real-time stadium experience.
Real-time fan engagement
Enable fans to actively shape the experience through live voting, predictions, and real-time commentary.
Translate SMS submissions and audience input into dynamic content that evolves alongside the game.
Result
Transforming the jumbotron into a real-time fan experience
Created a dynamic fan-engagement that transformed sponsorship into an interactive brand experience. By combining live audience participation, and real-time game predictions, the activation increased engagement, amplified brand visibility throughout the event, and positioned Coca-Cola Zero as an active part of the game-day experience.